Softr: price, catch and who it suits

Build custom AI business apps, client portals and internal tools without code. Connect Airtable, Google Sheets or your data and launch in an afternoon.

The Weekly AI Edge follows the AI and business tools worth a closer look. This page summarises our research on Softr, read from the vendor’s own pages and from what other buyers report. It is not a hands-on test.

What it costs

Free (5 app users); Basic $19/mo billed annually (page opens on the Yearly tab, two months off). Read on Softr’s own pricing page on 2026-09-07; check the live page before you buy.

Builder seats are billed on top of the plan, and pricing counts builders and app users separately, so a public-facing app with a lot of end users gets expensive fast. Watch the overage rate as well as the plan: extra app users are $1 a month on Pro but $2 on Business, so the dearer plan meters growth at double the rate. It fits internal tools and client portals with a known audience, not an open signup.

Who it suits

Teams building internal tools, client portals or member apps on top of Airtable or Google Sheets without code.

Who should skip it

Skip it if you're building a public consumer app with unpredictable, high user counts — the per-user model works against you there.

Getting started

Count your two user populations before you build, because Softr meters them separately and the split is not obvious. A builder is someone who makes the app, an app user is someone who logs into it. App users then divide into Team users, who share a business email domain with one of your builders, and Client users, which is everyone else - every Gmail address included. The allowances are Team 5 plus Client 5 on Basic, Team 10 plus Client 50 on Pro, and Team 30 plus Client 100 on Business.